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This web site states the following, "Join the Water Select Social Movement." We noticed that the web site also said " Get a quick return on investment -." It also said " Water Select Is Conservation With Immediate Effect. Water conservation and energy efficiency and are major considerations in sustainable living. Valve turns all showerheads into high efficiency units and goes above and beyond the water conservation offered by low-. Valve to existing showerheads allows manual adjustment of the water from full-." The header had low flow shower head as the highest ranking optimized keyword. It is followed by reduced flow shower head, water saving shower head, and save water in shower which isn't as ranked as highly as low flow shower head. The next words waterselect.com uses is conserve water. save water was included and might not be viewed by search engines.